Casewell Insights
Perspectives on strategy, decisions, and the future of consulting.
Field notes and research from the Casewell team — on how modern strategy teams frame harder questions, marshal better evidence, and decide faster.
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Read full essay →The consulting stack is unbundling — and strategy is next
Software has already taken over research, benchmarking, and diligence support. The strategy layer is the last big pool of billable hours — and it is moving.
For two decades, the strategy consulting industry has been remarkably resistant to unbundling. Research got outsourced. Benchmarking became SaaS. Diligence support moved to India and the Philippines. But the top of the pyramid — framing, synthesis, recommendation — stayed inside partner-led engagements priced in the hundreds of thousands.
That is now changing. Not because AI writes better memos, but because the workflow around a decision — the issue tree, the hypothesis log, the evidence trail, the scorecard — has finally become software you can run yourself.
Market entry in fragmented Europe: why the mid-market wedge wins
Enterprise-first playbooks assume a homogenous market. In Europe's fragmented, regulated verticals, the mid-market is a faster, cheaper, more defensible landing zone.
Beyond the Porter Five: what a modern competitive read actually needs
The Five Forces framework is 45 years old. It still works as a lens — but a modern competitive read needs signals Porter never had access to.
The M&A shortlist most corp dev teams miss
The best acquisition target is rarely the loudest one in your CRM. It is usually in a category adjacency you have not screened yet.
Org design for the embedded-AI era
The right question is not 'how many people does AI replace?' It is 'what is the smallest team that can own an outcome end-to-end?'
The TCO trap in enterprise software sourcing
Sticker-price comparisons are wrong more often than they are right. Here is the TCO model we run before every vendor decision.
In enterprise growth, named accounts beat personas
Persona-led ABM was a compromise. With modern signal data, you can go straight to a ranked list of named accounts — and the pipeline math changes.